This is the heavy lifting part of editing. In addition to all the tasks included in proofing and basic editing, we go over your document to make sure that from the opening to the closing the copy is clear, unambiguous and consistent, that it flows seamlessly from one thought to the next and says what the writer intended.
Here’s a partial checklist of what we do:
eliminate wordiness, triteness, and inappropriate slang, jargon and figures of speech;
insert active verbs and change passive voice to active voice when needed and appropriate;
ensure smooth transitions;
ensure parallel structure ;
rearrange and/or rewrite sentences and paragraphs when necessary to improve readability;
ensure that introductions, summaries, and headings accurately reflect content;
eliminate unnecessary repetitions;
delete or flag ambiguous or incorrect statements;
move sentences and paragraphs when necessary;
suggest additions or deletions;
proofread the final version after all the changes have been. made.